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Mark Morris Dance Group

“The most successful and influential choreographer alive, and indisputably the most musical.” – The New York Times

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The Skinny

Mark Morris Dance Group is a cultural institution in Brooklyn and across the globe. With Crush + Lovely’s deep musical background, this project provided the perfect opportunity to explore the marriage of dance and sound for one of the world’s most prolific choreographers. Through close collaboration with MMDG staff, we conceived, designed and built a site that goes much further than its apparent simplicity, to celebrate the long and continually evolving career of this amazing artist.

Applied Capabilities

  • Creative Strategy
  • Design Strategy
  • Content Strategy
  • Community Strategy
  • Positioning
  • Audience Personas
  • Stakeholder Research
  • Competitive Analysis
  • Copywriting
  • Web Site + Application Development
  • Brand + Identity (refresh)
  • Interface + UX Design
  • Information Architecture
  • Content Publishing Platform
  • E-commerce
  • Usability Testing
  • Hosting + Systems Admin