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Hopkins

ABC News’ seven-part series takes an intimate look at the men and women who call The Johns Hopkins Hospital their home.

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The Skinny

Crush + Lovely partnered with ABC News to create a web platform for the series that created a deeper experience for its audience, going far beyond the traditional broadcast promo site. Hopkins online included hours of web exclusive content, a beautiful full episode player, and a video Q&A platform for viewers to interact with the doctors.

Applied Capabilities

  • Creative Strategy
  • Content Strategy
  • Community Strategy
  • Stakeholder Research
  • Competitive Analysis
  • Editorial
  • Web Application Development
  • Interface + UX Design
  • Information Architecture
  • Content Publishing Platform
  • Usability Testing
  • Hosting + Systems Admin