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The Body Image Project

A movement to reframe body image. To discover and celebrate the real you.

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The Skinny

The connection between mind and body is in many ways our most enduring and intimate relationship, directly impacting behavior, health and well being.

Crush + Lovely partnered with Body Evolution Technologies to create a deep, ongoing digital content strategy and supporting web platform for The Body Image Project. A major focus in the first year is to foster an audience and community around original content, the centerpiece being weekly mini-documentaries on real people and their body image struggles and triumphs.

The Buzz via Twitter

Applied Capabilities

  • Digital Strategy
  • Content Strategy + Production
  • Brand + Identity
  • Interaction + UX Design
  • Information Architecture
  • Content Publishing Platform
  • Copywriting + Screenwriting
  • API Integration
  • Hosting + Systems Administration